Nike Mag Iridescent
Almost 30 years ago, Nike inspired a future vision of footwear — an individually responsive shoe that senses the wearer and adapts on its own. The Nike Mag, famously worn on the silver screen by Michael J. Fox, quickly became a cultural icon. In partnership with Industry PDX we created assets that would pay a nod to the movie with out being explicit, we landed on iridescent feel that was present in a lot of the scenes when Marty MCFly y was in the Future.